Personal Information We Collect or Process

In this Privacy Policy, “personal information” means information that identifies you, relates to you, describes you, or can reasonably be connected with you.

Information that has been permanently anonymized or de-identified so that it can no longer reasonably be linked to you is not treated as personal information.

Depending on how you interact with our website, your location, your privacy choices, and applicable law, we may collect or process the following categories of information:

• Contact details, such as your name, email address, phone number, billing address, and delivery address.
• Account details, including login information, saved addresses, profile preferences, and account settings.
• Commercial information, including products viewed, selected, added to cart, purchased, returned, exchanged, canceled, or saved.
• Order records, including order history, transaction status, product options, delivery information, and refund details.
• Payment information processed through approved third-party payment providers. HUEYCYM does not directly store complete payment card numbers or CVV security codes.
• Customer support information, including emails, order numbers, product questions, photographs, videos, and other information you voluntarily provide.
• Technical information, including device type, browser type, operating system, IP address, approximate location, network information, and digital identifiers.
• Browsing activity, including pages visited, products viewed, search terms, referral sources, cart activity, checkout interactions, and visit timestamps.
• Marketing and advertising information, including campaign interactions, conversion events, advertising identifiers, and attribution information where permitted by law.
• Cookie preferences and privacy signals submitted through your browser, device, or website settings.

Where We Obtain Personal Information

We may obtain personal information through the following sources:

• Directly from you when you create an account, place an order, subscribe to updates, contact support, or submit an inquiry.
• Automatically through cookies, pixels, scripts, embedded tags, local storage, server logs, and similar website technologies.
• From Shopify and technology providers that help operate our online store.
• From payment gateways, banks, and authorized financial processors.
• From shipping, fulfillment, warehouse, and delivery partners.
• From analytics, advertising, marketing, and conversion measurement providers.
• From fraud detection, cybersecurity, and risk management providers.
• From business partners, service providers, or public sources where legally permitted.

How We Use Personal Information

Depending on your relationship with HUEYCYM and your use of our services, we may use personal information for the following purposes:

• Providing and Improving Services: Operating our website, displaying product information, processing orders, managing carts, arranging delivery, handling returns, and improving website performance.
• Processing Transactions: Authorizing payments, validating order details, preventing payment fraud, processing cancellations, and issuing approved refunds.
• Customer Support: Responding to questions, assisting with product information, providing order updates, and resolving customer service requests.
• Beauty Product Assistance: Helping customers understand product formats, shade options, product features, application information, and available choices.
• Marketing and Promotions: Measuring campaign performance, understanding advertising engagement, improving promotional communication, and sending marketing messages where permitted.
• Analytics: Reviewing website traffic, product interest, navigation patterns, and customer interactions to improve the online shopping experience.
• Security and Fraud Prevention: Detecting suspicious behavior, protecting accounts, preventing unauthorized access, and enforcing website policies.
• Legal and Compliance Requirements: Meeting tax, accounting, legal, regulatory, dispute resolution, and lawful government requirements.

Cookies and Similar Technologies

HUEYCYM and selected service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used to:

• Support essential website functions
• Maintain shopping cart and checkout features
• Remember preferences and privacy choices
• Protect the website and help prevent fraudulent activity
• Measure website traffic and visitor interactions
• Improve page layout, loading speed, and store performance
• Measure promotional and advertising effectiveness
• Attribute orders and conversion events
• Support approved marketing activities

These technologies may be categorized as necessary, functional, analytical, or advertising tools.

Necessary technologies support basic website functions and may remain active because they are required for features such as cart management, checkout, and website security.

Where required by applicable law, we will request consent before using non-essential analytics or advertising cookies.

You may manage available cookie choices through the Cookie Preferences tools on our website or through your browser settings.

Disabling certain cookies may affect shopping cart functions, checkout performance, personalized settings, or other website features.

Advertising, Analytics and AppLovin

We may work with analytics, attribution, advertising, and measurement providers to understand customer activity, evaluate campaigns, prevent fraud, and improve our marketing.

One advertising and measurement provider that may be used in connection with our services is AppLovin Corporation (“AppLovin”).

Where active, AppLovin technologies may include pixels, cookies, scripts, APIs, or similar measurement tools.

Depending on the technologies in use, applicable law, and your privacy choices, information processed by AppLovin may include IP address, browser information, device information, browsing activity, product views, cart events, purchase conversions, and campaign identifiers.

This information may be used for advertising measurement, conversion attribution, campaign optimization, fraud prevention, service improvement, and interest-based advertising where legally permitted.

We do not intentionally send sensitive personal information to AppLovin for advertising purposes.

You may manage advertising cookie preferences through our Cookie Preferences settings or available browser and device privacy tools.

For additional information about AppLovin’s privacy practices, please visit: https://legal.applovin.com/privacy/

How We Share Personal Information

We may share personal information when reasonably necessary to operate our business, provide services, process orders, measure advertising, protect our website, or comply with legal obligations.

Recipients may include:

• Shopify and ecommerce infrastructure providers
• Payment processors, banks, and financial institutions
• Shipping, warehouse, fulfillment, and delivery providers
• Customer support and communication platforms
• Website hosting, technology, and security providers
• Analytics and performance measurement providers
• Advertising and attribution partners, including AppLovin
• Fraud prevention and risk assessment providers
• Professional advisors, auditors, and legal consultants
• Courts, regulators, law enforcement, or government authorities when legally required

Personal information may also be disclosed in connection with a merger, acquisition, corporate restructuring, financing, asset transfer, sale of business operations, or bankruptcy proceeding.

Relationship with Shopify

HUEYCYM uses Shopify to host and operate its online store.

Shopify may collect and process information about your interactions with our website in order to provide, secure, maintain, and improve its ecommerce services.

Information submitted through hueycym.com may be processed by Shopify and its affiliated service providers in locations outside your country of residence.

For more information about Shopify’s privacy practices, please review:

https://privacy.shopify.com/en

Targeted Advertising and Privacy Choices

Depending on your location and applicable privacy laws, certain advertising-related activities may be classified as targeted advertising, sharing, sale, or another regulated activity.

Where these rights apply, you may be able to opt out of certain advertising-related processing by:

• Using the Cookie Preferences tools on our website
• Declining non-essential advertising cookies
• Using recognized browser or device privacy signals
• Contacting us directly at service@hueycym.com

Marketing Communications

Where permitted by applicable law, HUEYCYM may send promotional communications about new products, beauty collections, special offers, seasonal campaigns, or store updates.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the relevant message.

Unsubscribing from promotional messages will not prevent you from receiving essential service communications, including order confirmations, shipping updates, payment notices, refund updates, or customer support responses.

Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, payment providers, advertising services, or other external resources.

When you visit an external website, that website may operate under its own privacy policy and data practices.

HUEYCYM does not control or accept responsibility for the privacy, security, content, or data handling practices of third-party websites.

Children’s Privacy

HUEYCYM is an online beauty store intended for adult consumers.

Our services are not directed toward children, and we do not knowingly collect personal information from children without appropriate parental or legal authorization.

If you believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

Security of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, destruction, or disclosure.

Security measures may include access controls, service provider reviews, secure platform infrastructure, transaction monitoring, and internal procedures.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary to provide services, process orders, respond to customer inquiries, manage returns, prevent fraud, resolve disputes, and meet legal, tax, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

Your Privacy Rights and How to Contact Us

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or portability of your personal information.

You may also have rights to object to or restrict certain processing, withdraw consent, or opt out of targeted advertising where applicable.

To submit a privacy request or ask a question about our data practices, please contact us using the information below.

hueycym.com is owned and operated by Shenzhen Qianyi Ma Technology Co., Ltd., which manages the online store, customer service, order coordination, product presentation, and related ecommerce operations.